Identity and venue management for Joseon Lounge, Dubai
Joseon Restaurant & Live Music Lounge was meant to follow traditional Korean style in design, web appearance, interior and food. Based on historical research the brand identity was created in a very traditional and comprehensively detailed manner.
The traditional colors were used to identify medieval Emperor’s Joseon dynasty. Those are the obscure blue, scarlet red with the radiant gold. The logo pattern was made in tune with the traditional graphics of the Korean royal family identity. It’s a circle with the dragon inside, where the shape of a dragon’s body recalls the “S” letter and ties together font and graphics.